Biography
Paul Bellila was born in Oullins, France, near Lyon, in 1981. After studying product design in Marseille, he moved to Toulouse and then Strasbourg. Next November, he will start a six-month placement at Intégral Ruedi Baur et Associés. His work is divided between his personal graphic design practice and a focus on product design. Since the end of 2005, he has been part of a global design collective with Jean-Charles Dias, Julien Madérou, and Mathieu Porentru.

Objective
This project is based on two principles: First you look at an image. Then when you fold the image, it reveals a message. What makes this project unique is the interactivity between the media and the spectator. The illustration is done to be seen, but the message only appears after the spectator engages with it. There are various messages according to the way you fold the illustration. Now it's your turn to engage yourself in this experience.

Tools used
Illustrations were done with Adobe® Illustrator®. The drawing was done with Adobe Photoshop® and then scanned. The colorization and the vectorization were done with Illustrator.